£25
Happy with your museum store sales? Or feel it doesn't generate as much income as it could? Get a wealth of practical tips and powerful insights from some of today's most successful museum store managers in this new, expanded, full colour edition of Successful Retailing in Museums. Leading museum retail professionals from the UK and the USA share the secrets of their success in this highly practical collection of essays. The contributors manage some of the world's most profitable, attractive and popular museum shops. The experiences they share are guaranteed to provide a wealth of new ideas to enhance your shop’s income - and your customers’ satisfaction – while still fulfilling your museum’s mission.
Successful Retailing in Museums will show you how to:
Creating the Utopian Experience
Gregory Krum, Head of Retail, Serpentine Gallery, London
Children in Shops
Louisa Adkins, Retail and Admissions Manager, Black Country Living Museum, Dudley
Five Steps to Retail Success
Kate Bull, Director, CTWB Ltd, London
Selling Warhol: Embracing the Commercial
Adam Thow, Head of Retail and Buying, Southbank Centre, London
Sustainable Retailing
Caroline Brown, Head of Commerce, National Maritime Museum, London
Ethical Shopping
Michael Whitworth, Head of Commercial Operations, Manchester Museum
Future Retailing
Michael Walton, Head of Trading, London Transport Museum
Successful Temporary Retail
Jeremy Ensor, Commercial Director, Ashmolean Museum, Oxford
Increasing Visitor Spend
Nuala McGourty, Retail Director, Royal Collection Enterprises, London
Retail Evolution
Iain Betterton, Buyer, Science Museum Group, London
Retail in a Recession
Peter Tullin & Simon Cronshaw, Co-Founders, CultureLabel.com
A Path to the Future
Aundrea Hollington, Head of Retail Projects, Historic Scotland, Edinburgh
New Product Development
Sue Townsend, Managing Director, Gifted In Design Ltd, Oxford
The Museum Shop as a Democratising Romantic Consumption Space
Charles McIntyre, Head of the Retail Research Group, School of Tourism, Bournemouth University
Title: Alive To Change: Successful Retailing in Museums
Pages: 254
Colour illustrations: 45
Size: 203 x 127 mm
Date: 2009
Editions: £34.95 [paperback] | £24.95 [eBook]
ISBN: 978-1-907697-88-3 [paperback]
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Guarantee: We offer all our readers an unconditional guarantee: if, at any time, you decide this book’s not for you, simply return it to us for a full and prompt refund.
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