There’s lots of general advice about how to use Twitter, but – until now – no comprehensive guide to how museums, galleries and other cultural organisations large and small are using Twitter to involve their very diverse communities. This unique book – written by some of the museum community’s most experienced and creative users of Twitter – is packed with practical ideas and advice to help your museum realise its full potential on Twitter.

The publication has been overseen by a highly experienced International Editorial Board, comprising Twitter users from museums in the USA, UK and Australia, while the authors span three continents and are drawn from museums large and small, and from both curatorial and online staff.

Twitter for Museums is in two main sections. The first section guides you through everything you need to know to have a successful Twitter presence; steers you through the maze of organisational and policy issues you’re likely to be faced with; and deals with more advanced issues including integrating audio and video, using third-party applications, researching with Twitter, tracking and measuring your results, and integrating Twitter into your social media platform. The second section brings you a series of in-depth case studies from some of the world’s most advanced museum users – information and inspiration that will help you build followers and the kind of results you’ve probably been hoping for.

You can see the complete contents list here.

Publication details
Title: Twitter for Museums: Strategies and Tactics for Success
ISBN: 978-0-9561943-6-7 (paperback) | 978-1-907697-01-2 (hardback)
Pages: 412
Available: Now
Publisher: MuseumsEtc
Price: £34.95 (paperback), £74.95 (hardback) (+ £5 worldwide shipping)

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