There’s lots of general advice about how to use Twitter, but – until now – no comprehensive guide to how museums, galleries and other cultural organisations large and small are using Twitter to involve their very diverse communities. This unique book – written by some of the museum community’s most experienced and creative users of Twitter – is packed with practical ideas and advice to help your museum realise its full potential on Twitter.
The publication has been overseen by a highly experienced International Editorial Board, comprising Twitter users from museums in the USA, UK and Australia, while the authors span three continents and are drawn from museums large and small, and from both curatorial and online staff.
Twitter for Museums is in two main sections. The first section guides you through everything you need to know to have a successful Twitter presence; steers you through the maze of organisational and policy issues you’re likely to be faced with; and deals with more advanced issues including integrating audio and video, using third-party applications, researching with Twitter, tracking and measuring your results, and integrating Twitter into your social media platform. The second section brings you a series of in-depth case studies from some of the world’s most advanced museum users – information and inspiration that will help you build followers and the kind of results you’ve probably been hoping for.
Contents
Part 1: SETUP AND USE
Why Use Twitter?
Kaia Landon,
Assistant Director and Curator of Collections,
Mesa Historical Museum, Arizona, USA
Who Uses Twitter?
Caroline Wallis,
Bishop Grosseteste University College, Lincoln, UK
Making the Case for Twitter
Peter Davies,
Cultural Policy Advisor, Canterbury City Council, UK
Twitter and Your Organisation
Elizabeth P Stewart,
Director, Renton History Museum, Washington, USA
Starting Out With Twitter
Dan Zambonini,
Technical Director, Box UK Ltd, London
What To Tweet About
Laurence Hill,
Development Manager, Fabrica, Brighton, UK
Adding Images, Audio and Video
Wendy White,
Online Projects Director, Scitech, Perth, Australia
Using Twitter for Research
Beck Tench,
Director for Innovation & Digital Engagement,
Museum of Life & Science, Durham, NC, USA
The Public Relations Opportunity
Wendy White,
Online Projects Director, Scitech, Perth, Australia
Using Third-Party Applications
Alyssa Gardina,
Marketing Associate,
The Women’s Museum: An Institute for the Future, Dallas, TX, USA
Measuring, Analysing and Reporting
Dana Allen-Greil,
New Media Project Manager,
National Museum of American History, Smithsonian Institution, Washington DC, USA
Using Multiple Twitter Accounts
Dan Zambonini,
Technical Director, Box UK Ltd, London
Developing a Social Media Strategy
Elizabeth P Stewart,
Director, Renton History Museum, Washington, USA
Part 2: CASE STUDIES
Fabrica
Laurence Hill,
Development Manager, Fabrica, Brighton, UK
Mesa Historical Society
Kaia Landon,
Assistant Director and Curator of Collections,
Mesa Historical Museum, Arizona, USA
The Migration Museum
Catherine Manning,
Senior Curator,
Migration Museum, History SA, Adelaide, Australia
Museu Picasso
Conxa Rodà,
Project Coordinator,
Museu Picasso, Barcelona, Spain
National Museum of American History
Dana Allen-Greil,
New Media Project Manager,
National Museum of American History, Smithsonian Institution, Washington DC, USA
The National Trust
Debbie Smith,
Senior Content Manager,
The National Trust, UK
Confessions of a Long Tail Visionary
Jeff Gates,
Lead Producer, New Media Initiatives,
Smithsonian American Art Museum, Washington, DC, USA
Clearing the Path for Sisyphus
Jeff Gates,
Lead Producer, New Media Initiatives,
Smithsonian American Art Museum, Washington, DC, USA
Tate
Katy Beale,
Marketing Associate,
Tate, London, UK
United States Holocaust Memorial Museum
David Klevan,
Education Manager for Technology & Distance Learning,
United States Holocaust Memorial Museum
The Experience of YuffyMOH
Shona Carnall,
Education Officer,
Hartlepool Museums and Heritage Service, UK
Developing a Twitter-Based Project
Peter Davies,
Cultural Policy Advisor,
Canterbury City Council, UK
Publication details
Title: Twitter for Museums: Strategies and Tactics for Success
ISBN: 978-0-9561943-6-7 (paperback) | 978-1-907697-01-2 (hardback)
Pages: 412
Publisher: MuseumsEtc
Price: £34.95 (paperback) + £5 worldwide shipping; £74.95 (hardback) + £10 worldwide shipping
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