New Thinking: Rules for the (R)evolution of Museums

This exciting collection of essays by leading international museum practitioners focuses on the across-the-board innovations taking place in some of the world’s most forward-thinking museums – and charts the new directions museums will need to take in today’s increasingly challenging and competitive environment.

Among the twenty world-class organisations sharing their innovative experiences are:
  • Canada Agriculture Museum
  • Canadian Museum for Human Rights
  • Conner Prairie Interactive History Park
  • Cooper-Hewitt National Design Museum, Smithsonian Institution
  • Imperial War Museum
  • Liberty Science Center
  • Miami Science Museum
  • Museum of London
  • National Museum of Denmark
  • Royal Collection Enterprises
  • Smithsonian American Art Museum
  • Victoria & Albert Museum
  • Wellcome Collection
And among the stimulating and thought-provoking topics covered are:
  • Capacity Building and Cultural Ownership
  • Collective Conversations
  • Confessions of a Long-Tail Visionary
  • Creating A Utopian Experience
  • Crossing The Threshold: Design To Engage
  • Engaging the Public
  • Ethnographic Research: A Fresh Eye on Marketing
  • How Museums Speak
  • Inclusive Without Knowing It: How Can Visitor Research Help?
  • How To Increase Your Visitor Spend
  • Interpreting the Second World War
  • Serving Children When Parents Come Along
  • Souvenirs of Here: Diversity, Practical Museology, and Happiness
Among the highly experienced contributors to this volume are:
  • Ken Arnold, Head of Public Programmes, Wellcome Collection, London
  • Victoria Dickenson, Chief Knowledge Officer, Canadian Museum for Human Rights
  • Jeff Gates, Lead Producer New Media Initiatives, Smithsonian American Art Museum
  • Wayne LaBar, Vice President Exhibitions & Featured Experiences, Liberty Science Center
  • Nuala McGourty, Retail Director, Royal Collection Enterprises
  • Eithne Nightingale, Head of Diversity Unit, V&A Museum
  • Ellen Rosenthal, Executive Director, Conner Prairie Interactive History Park
  • Frazer Swift, Head of Learning, Museum of London
  • Gillian Thomas, President, Miami Science Museum
  • Margot Wallace, Associate Professor of Marketing, Columbia College
Publication details
Title: New Thinking: Rules for the (R)evolution of Museums
ISBN: 978-0-9561943-9-8 (paperback) | 978-1-907697-04-3 (hardback)
Pages: 416
Publisher: MuseumsEtc
Price: £44.95 (paperback) + £5 worldwide shipping, £84.95 (hardback) + £10 worldwide shipping

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