This major 400-page Handbook distils the exceptional experience of one of the world’s leading museum store consultants, Andrew Andoniadis, who has advised on over 300 separate museum store projects. Designed either to be read from cover to cover, or to act as a reference on specific issues, this comprehensive new publication spans both the art and the science of museum retailing.
The art includes topics such as product selection, merchandising, display, customer service, layout and design. The science includes the numbers and key ratios needed for effective record-keeping, pricing and inventory/stock management. Throughout, the emphasis is on achieving better real-world results and on simple, effective implementation.
Among the key topics covered in the book’s highly practical, advice-packed 60 chapters are:
- Recognize and Deal with Ten Big Retail Sins
- Use Proven Ratios to Plan your Future Sales
- Test How Low and How High Your Pricing Can Go
- Earn the Right To Maximise Your Margins
- Control Your Costs, Especially Your Inventory
- Let the Customer Drive Your Store Expansion
- Tracking Critical Data in Critical Times
- Retail Selling is a Tactile Experience
- Valuing and Managing Volunteers
- How to Sell What Your Visitors Want to Buy
Praise for Museum Retailing
Anyone in the museum retailing community can benefit greatly from Andrew’s insights. He presents his knowledge in an organized and concise manner. Andrew’s advice will motivate and inspire you to make your museum store all it can be.
Kelly Sullivan, Store Manager and Financial Analyst, University of Michigan Exhibit Museum of Natural History
Enlightening, enriching and completely relevant.
Dorian Lange, Development Officer, Seminole Ah-Tah-Thi-Ki Museum, Florida
Andrew is the dean of museum retailing and has helped innumerable museums sort out the issues of handling an internal business that is quite unlike their main occupation.
Dr James C. McNutt, President & CEO, National Museum of Wildlife Art
Andrew’s book will be a wonderful resource to many.
Allyson Gamble, Utah State Capitol
Useful and very detailed articles on increasing profitability through robust financial management which includes sections on spend per visitor, no of transactions, capture rate, visitor numbers, as well as display and merchandising. The book is easy to read and [is] an extremely useful publication as it can be used as a training manual for new or inexperienced staff. For more seasoned retailers, the ideas, advice and pragmatic common-sense approach act as a useful aide-mémoire and potential benchmarking tool. Its detailed approach could also be applied across retail outlets in wider tourist and visitor attractions.
Alison Gilbody, Instil Media
Order now and join store managers in these leading institutions who’ve already ordered their copies: Australian Museum, British Library, Historic Royal Palaces, Museum of London, National Gallery – and museums throughout the USA from Berkeley to Valparaiso.
Publication details
Title: Museum Retailing: A Handbook of Strategies for Success
Author: Andrew Andoniadis
ISBN: 978-1-907697-00-5 (paperback) | 978-1-907697-08-1 (hardback)
Pages: 400
Publisher: MuseumsEtc
Price: £44.95 (paperback) + £5 worldwide shipping | £74.95 (hardback) + £10 worldwide shipping
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