Essays by leading international museum practitioners chart new directions for museums in today’s challenging, competitive environment.

Essays by leading international museum practitioners chart new directions for museums in today’s challenging, competitive environment.
In most industries, innovation is key to gaining competitive advantage and enhancing growth prospects in difficult times. But for cultural institutions, the meaning of concepts such as competitive advantage, product development or business models – which are so familiar in the business world – need a fresh interpretation. An recent Interim Research Report from NESTA (The [...]