SORRY – NOW SOLD OUT
Join experienced, innovative, world-class museum users of social media from the UK and USA for this intensive small-group event.
Social media, such as Twitter and Facebook, are now mainstream communication programs. And their potential benefits for museums and galleries are huge. They’re also inexpensive. Easy to use. Quick to implement. Reach huge numbers of people. Encourage two-way communication. And can incorporate photographs, video and audio. But they can also be fraught with problems…
Social Media for Museums and Galleries: One Day Seminar
Estorick Collection, Central London | Tuesday 12 May
Social Media for Museums and Galleries is an intensive, information-packed event which – to maximise learning and interaction – is limited to some 25 participants. The seminar will be led by Brian Jones and Christian Payne, two of the UK’s leading social media advocates, who have extensive, practical hands-on experience in the field. The seminar will explore the use and the potential of the most popular social media platforms, including Twitter, Facebook and blogs and will incorporate practical demonstrations as well as actionable, in-depth information and advice. There will be the opportunity to discuss your organisation’s particular requirements, and to get invaluable advice on your needs, your approach and your opportunities.
We’ve brought together for this event a unparalleled range of speakers from the museum community who are world-leaders in the successful and innovative use of these platforms:
Peer Lawther, Senior Online Marketing Executive for the NMSI group of museums (Science Museum, London; National Media Museum, Bradford; and the National Railway Museum, York), whose role is to develop the museum’s Twitter, Facebook, YouTube and Flickr profiles in new and interesting ways.
Nina Simon, Principal of design firm Museum 2.0 (and author of the lively blog of the same name), Nina is based in Santa Cruz, USA. She works with museums worldwide and is an acknowledged leader in the use of social media both to communicate and to create audience-driven exhibitions and programmes. [via two-way video link]
Lesly Attarian is Vice-President External Affairs at the Please Touch Museum in Philadelphia, one of the USA’s leading children’s museums, which is using both Facebook and Twitter to develop very active conversations with its communities. [via two-way video link]
Kelsey Griffin, Director Museum Operations at Bletchley Park, where she is the successful voice of the museum on Twitter.
STOP PRESS – two speakers from the Museum of Modern Art, New York (MoMA) will also share their experience: the man behind MoMA’s social media presence, Victor Samra (Head of Digital Media Marketing) [via two-way video link] and Allegra Burnette, (Creative Director, Digital Media) who will be with us in person.
During the course of the day, the following key issues will be covered:
- Social media explained, including creating online profiles
- The key differences between media such as Facebook and Twitter
- Using social media as marketing tools, to enhance the visitor experience, and to have a conversation with visitors
- Using social media to drive traffic to online media content
- Linking streaming video and audio to social media
- The benefits of blogs as communication platforms
- Case studies of best practice
- The role of director/coordinator of social media
- How social media differ from traditional PR and marketing
You’ll also be able to raise in advance any issues you’d particularly like covered, so that the day will really meet your needs. This will be a unique, intensive and highly-rewarding event. Lunch and refreshments will be provided.
Brian Jones
A seasoned journalist and photographer, Brian Jones is Director of Social Media for Audio on the Web. He has been online since 1993 and is an advanced user of a range of social media platforms. He produces written, audio and photographic content for three blogs and has been helped many organisations use social media networks more effectively.
www.audiofortheweb.com/socialmedia.html
twitter: iambrianjones
Christian Payne
An experienced journalist, Christian Payne maintains and host blogs and podcasts with readers/listeners in over sixty countries. With a hand in social media, citizen journalism, professional photography and audio and video podcasting, his recent projects have included documenting the plight of Iraqi refugees for the United Nations; expanding the Open University’s new media remit; and working alongside Reuters on groundbreaking projects with Gordon Brown and David Cameron.
www.OurManInside.com
Who Should Attend?
Professionals with responsibility for – or a requirement to enhance – their institution’s work in the field of: communication, outreach, online services, interpretation, presentation, education and learning, audience development, fundraising, marketing or community relations.
SORRY: THIS SEMINAR IS NOW SOLD OUT.