Visual Merchandising is the quickest, easiest, least expensive way to attract the most visitors into your shop; retain them for longer; and increase your sales. This intensive, highly practical Study Day will give you both proven tools, and creative ideas, to achieve it with confidence.
Tuesday 7 July, London | Cost-Effective Visual Merchandising Study Day
Kate Bull, who will lead the day, is one of the UK’s leading retail business consultants, whose clients include both leading museums (MOSI, South Bank Centre) and high street stores (M&S, Habitat, Camper). The emphasis will be on identifying simple, inexpensive ideas and techniques which are being successfully used on the high street and exploring how these can be applied to the museum retail environment.
Delegates will visit and study seven high-street shops – most of them smaller, museum-sized – which put exemplary Visual Merchandising into practice. We’ll look at a wide range of merchandise: including books, stationery, clothing, jewellery, giftware and children’s merchandise. And we’ll also study effective Visual Merchandising in some of London’s most successful museum shops, including the South Bank Centre, Tate Modern and the Design Museum. The emphasis throughout will be on affordable, practical ideas which delegates can implement in their own stores. We guarantee you’ll come away inspired, brim-full of new ideas and itching to put them into practice!
“it was really inspiring to have someone who was so passionate about the subject… and great to be able to ask questions so freely and to discuss issues with our peers.” Delegate from the Geffrye Museum, London.
The structure of the day will provide an intensive, practical and enjoyable learning experience:
- a briefing session will introduce the subject, discuss what to look out for, and how to assess what you’ll see
- during visits to selected high-street stores, large and small, you’ll view best-practice visual merchandising in action – bring your notebooks, cameras or cameraphones!
- over lunch we’ll debrief, feedback and discuss what we’ve seen and learned
- and then move on to a range of museum shops, where we’ll explore their visual merchandising – and analyse what improvements you might to make
- a final debriefing and summary will ensure you have a list of key action points to implement when you return to your own museum shop.
After the event, you’ll have exclusive access to an online collection of images, comments and analysis for study, inspiration and sharing with colleagues.
This event will be based in the conference suite at the stylish and comfortable Hoxton Hotel in Central London, and will include visits to selected high street and museum shops. The start time will be 10.00 for 10.30 and the day will end by 17.00.
The Hoxton Hotel conference facilities were first class. Delegate from the Royal Horticultural Society.
And you’ll network with retail colleagues from organisations like Bath Museums, The British Library, Bristol Museums, Castle Howard, Historic Scotland, National Gallery of Ireland, The Royal Academy and the Van Gogh Museum.
This is a small group event to maximise participation and learning and limited places are available. Reserve your place(s) online now – and take advantage of our reduced rates for additional delegates:
Fee includes lunch, refreshments and resource materials.
Please note that, once booked, delegate places may be exchanged but not cancelled.