This major new 400-page Handbook distils the exceptional experience of one of the world’s leading museum store consultants, Andrew Andoniadis, who has advised on over 300 separate museum store projects. Designed either to be read from cover to cover, or to act as a reference on specific issues, this comprehensive new publication spans both the art and the science of museum retailing.

The art includes topics such as product selection, merchandising, display, customer service, layout and design. The science includes the numbers and key ratios needed for effective record-keeping, pricing and inventory/stock management.

Among the key topics covered in the book’s highly practical, advice-packed 60 chapters are:

• Recognize and Deal with Ten Big Retail Sins
• Use Proven Ratios to Plan your Future Sales
• Test How Low and How High Your Pricing Can Go
• Earn the Right To Maximise Your Margins
• Control Your Costs, Especially Your Inventory
• Let the Customer Drive Your Store Expansion
• Tracking Critical Data in Critical Times
• Retail Selling is a Tactile Experience
• Valuing and Managing Volunteers
• How to Sell What Your Visitors Want to Buy

Throughout, the emphasis is on achieving better real-world results and on simple, effective implementation. You can view the complete contents list here.

Read extracts here:
Recognize and Deal With Ten Big Retail Sins
Deploy Sound Arguments to Renovate Your Store
How to Report on Your Store’s Performance

Because of its importance, we’re releasing this book in our Preview Edition format, which provides early access to the book’s content before it’s published. Order now and you:

1. receive a complimentary copy of the final paperback edition on publication, currently scheduled for 15 September;
2. access today – immediately – the entire text online in its final draft – read, download or print out this digital edition.

Order now and join store managers in these leading institutions who’ve already ordered their copies: Australian Museum, British Library, Historic Royal Palaces, Museum of London, National Gallery – and museums throughout the USA from Berkeley to Valparaiso.

Publication details
Title: Museum Retailing: A Handbook of Strategies for Success
Author: Andrew Andoniadis
ISBN: 978-1-907697-00-5 (paperback) | 978-1-907697-08-1 (hardback)
Pages: 400
Publication scheduled: 15 September 2010
Publisher: MuseumsEtc
Price: £44.95 (paperback) | £74.95 (hardback) + £5 worldwide shipping

Order the Preview Edition (paperback) now:

Order the Preview Edition (hardback) now:

We offer all our readers an unconditional guarantee: if, at any time, you decide this book’s not for you, simply return it to us for a full and prompt refund.

Problem ordering online? Download our Order Form.