This is the fourth in a series of Twitter Tips taken from our book: Twitter for Museums: Strategies and Tactics for Success. To celebrate Museu Picasso winning the Best Social Media award at Museums and The Web 2010, we’re making available the complete chapter devoted to their case study, written by Conxa Roda, the Coordinator of the museum’s social media project.

This is one of 12 case studies of museums large and small in the book – others include Tate, Smithsonian American Art Museum, The National Trust and the US Holocaust Memorial Museum.

Download/view the chapter here:
Chapter 17: Case Study – Museu Picasso, Barcelona [PDF, 1MB]
To save this file to your own computer: right-click on the file and choose Save Target As (on a PC) or Save Link As (on a Mac).

Conxa Roda is Project Coordinator at Museu Picasso, Barcelona.
www.twitter.com/museupicasso
www.twitter.com/innova2

Enjoy over 400 pages of Twitter
insights and inspiration in
Twitter for Museums: Strategies
and Tactics for Success