This exciting new collection of essays by leading international museum practitioners focuses on the across-the-board innovations taking place in some of the world’s most forward-thinking museums – and charts the new directions museums will need to take in today’s increasingly challenging and competitive environment.

Among the twenty world-class organisations sharing their innovative experiences are:

• Canada Agriculture Museum
• Canadian Museum for Human Rights
• Conner Prairie Interactive History Park
• Cooper-Hewitt National Design Museum, Smithsonian Institution
• Imperial War Museum
• Liberty Science Center
• Miami Science Museum
• Museum of London
• National Museum of Denmark
• Royal Collection Enterprises
• Smithsonian American Art Museum
• Victoria & Albert Museum
• Wellcome Collection

And among the stimulating and thought-provoking topics covered are:

• Capacity Building and Cultural Ownership
• Collective Conversations
• Confessions of a Long-Tail Visionary
• Creating A Utopian Experience
• Crossing The Threshold: Design To Engage
• Engaging the Public
• Ethnographic Research: A Fresh Eye on Marketing
• How Museums Speak
• Inclusive Without Knowing It: How Can Visitor Research Help?
• How To Increase Your Visitor Spend
• Interpreting the Second World War
• Serving Children When Parents Come Along
• Souvenirs of Here: Diversity, Practical Museology, and Happiness

Among the highly experienced contributors to this volume are:

• Ken Arnold, Head of Public Programmes, Wellcome Collection, London
• Victoria Dickenson, Chief Knowledge Officer, Canadian Museum for Human Rights
• Jeff Gates, Lead Producer New Media Initiatives, Smithsonian American Art Museum
• Wayne LaBar, Vice President Exhibitions & Featured Experiences, Liberty Science Center
• Nuala McGourty, Retail Director, Royal Collection Enterprises
• Eithne Nightingale, Head of Diversity Unit, V&A Museum
• Ellen Rosenthal, Executive Director, Conner Prairie Interactive History Park
• Frazer Swift, Head of Learning, Museum of London
• Gillian Thomas, President, Miami Science Museum
• Margot Wallace, Associate Professor of Marketing, Columbia College