Leading museum retail professionals from the UK and the USA share the secrets of their success in this highly practical series of essays. These are people who are running some of the most successful, attractive, profitable museum shops around.

So it’s no wonder we believe this book will give you a wealth of inspirational new ideas for ways you can enhance your shop’s income and your customers’ satisfaction – and help fulfil your museum’s aims and policies.

Topics covered include: increasing visitor spend, effective merchandising, ethical and sustainable retailing, online retailing, how to survive in difficult times, building your brand, product development and future trends in museum retailing.

Contributors include:
Gregory Krum
Director of Retail, Cooper-Hewitt, National Design Museum, New York City

Jeremy Ensor
Head of Retail Strategy & Operations, Natural History Museum, London

Louisa Adkins
Commercial Manager, Compton Verney, Warwickshire

Kate Bull
Managing Director, CTWB Ltd, London

Michael Whitworth
Head of Commercial Operations, Manchester Museum

Michael Walton
Head of Trading, London Transport Museum

Nuala McGourty
Retail Director, Royal Collection Enterprises, London

Aundrea Hollington
Head of Retail Projects, Historic Scotland, Edinburgh

Adam Thow
Head of Retail & Buying, Southbank Centre, London

Iain Betterton
Commercial Manager, Dulwich Picture Gallery, London

Simon Cronshaw and Peter Tullin
Joint Founders, CultureLabel.com

Caroline Brown
Head of Commerce, National Maritime Museum, London

Sue Townsend
Managing Director, Gifted In Design Ltd, Oxord

Publication details
Title: Alive To Change: Successful Retailing in Museums
ISBN: 978-0-9561943-3-6
Binding: Paperback
Pages: 204
Published by: MuseumsEtc
Price: £18.95 (plus shipping)

We offer all our readers an unconditional guarantee: if, at any time, you decide this book’s not for you, simply return it to us for a full and prompt refund.

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